Local Search Marketing

So What’s Better, SEO or Local Search Marketing?

The purpose of this post is to clarify, evaluate, and compare the benefits of both Search Engine Optimization (“SEO”) and Local Search Marketing (“LSM”) so business owners and webmasters alike can make an informed decision on what would be the best overall investment for successfully marketing their business on the Internet.  My conclusions are not intended to diminish the effectiveness of SEO or negate the fact that sound SEO for websites is a very critical element.  However, if you’re a local business owner and you want the best return for your investment, you may agree that SEO falls second to local search marketing.

SEO, or “Search Engine Optimization” is the process of attaining traffic to your website from free, organic, or natural listings on search engines. The major search engines like Google, Yahoo and Bing all provide these types of search results, which in essence are a combination of web pages (including news feeds), videos, and local listings. Essentially the results are displayed by their ranking, which is determined by what the search engine considers to be most… Continue reading

Why Local Search is Important for Waukesha Businesses

Business Review Boost of WaukeshaWith its rich history and growing economy, Waukesha has proven to be a successful location for both large and small businesses.
At the start of 2010 Waukesha County had 12,702 private businesses and 24,387 private small businesses, with the City of Waukesha hosting 4,777 of those businesses.  By the end of 2009, manufacturers and merchants in the City of Waukesha had a combined sales total of $8,809,717, which does not include $1,248,123 in retail sales alone.  Clearly, the data shows that Waukesha offers great revenue opportunity, but successful business opportunities come with the challenge of successful marketing.

In order for any business to be successful a marketing plan must be established so that your products and services will be known to local customers throughout the geographical location of your business.  Most business owners know that marketing with newspaper ads, brochures, or having your business featured on radio and television ads can become a very expensive business investment. But what else is there?  You have to get your business information in front of people in order for… Continue reading

The Importance of Branding your Business for Local Search

Anyone who searches the internet for businesses, products and services, has likely seen a sweeping change in the way that Google presents their search results.  These changes have been so numerous and frequent in 2011 that keeping up with these algorithm changes can be extremely challenging, even to seasoned internet marketing consultants.  For anyone who is looking for the “common thread” to these changes, the term “local search” should be leaping off of the screen at you when you perform a search.

Most of us know that in their efforts to combat web spam and scam sites, Google has implemented significant changes, with their primary focus on presenting websites that have earned trust and authority across the internet.  It’s no surprise that local search fits neatly within the “safe zone” of Google’s sweep, especially in light of the fact that local businesses are deemed credible.  The initial credibility of a local business is premised on two primary factors – the businesses phone number and the physical address – and is further corroborated by other… Continue reading