Local Search can prove to be the determining factor as to whether your business website receives tons of leads from potentially new customers. When your business listing ranks well in the local search results, people will visit your listing and will likely browse through any reviews you have to see what others are saying about you. In light of this fact, does your business have reviews from past or current customers? If so, are all of the reviews positive, or are they mixed with both good and bad reviews? Are you considering some type of reputation management?
Bad Business Reviews
Many business owners balk when they see that someone has left a bad review about their business. This is even more true when there are several bad reviews. In most cases business owners would go to any length to have bad reviews removed, including hiring a reputation management firm. These firms are very expensive and often provide services that business owners themselves can do on their own time and with very little effort.… Continue reading
If you want to gain an edge on your competitors and increase your business sales, it is critical that your business be prominently featured on the first page of the local listings.
Getting new customers is the key to the growth and success of small businesses.
If you don’t take advantage of this opportunity,
your competitors most certainly will.
In today’s market consumers search on the web with desktop computers, iPads and smart phones before they buy. If your company doesn’t have a listing on the major search engines, customers won’t even know your business exists and will end up going elsewhere – likely to your competitors. However, it’s simply not enough to get your business listed – your business needs lots of citations and good reviews so it ranks higher in the listings. The higher the quality of the reviews and citations, the higher you’ll get ranked by Google, Yahoo! and Bing, and in turn your business will receive a steady flow of new customers.
Many small businesses debate the pros and cons of customer reviews and whether they are good for business, whether they turn away prospective customers, or whether they bring new awareness and increased traffic and conversion to a business.
Offline businesses are increasingly finding ways to use online customer reviews because they are effective without seeming ‘salesy’. Even when featured or promoted by the company being reviewed, customer reviews do not lose their credibility. In a recent global Nielsen survey, 78% of the respondents said that customer reviews are the most credible form of advertising.
To test the impact of customer reviews on revenue, Marketing Experiments Journal measured the conversion rate from website visitor to customer with and without customer reviews. They found the conversion rate increased from 0.47% to 0.88%, an increase of 87%. Out of 14,241 website visitors, the sales for businesses with customer reviews increased from $334,664 to more than$ 626,000 simply because businesses had reviews.
A big trust builder for businesses, large and small, is easy access to business reviews. They act as… Continue reading