Anyone who searches the internet for businesses, products and services, has likely seen a sweeping change in the way that Google presents their search results. These changes have been so numerous and frequent in 2011 that keeping up with these algorithm changes can be extremely challenging, even to seasoned internet marketing consultants. For anyone who is looking for the “common thread” to these changes, the term “local search” should be leaping off of the screen at you when you perform a search.
Most of us know that in their efforts to combat web spam and scam sites, Google has implemented significant changes, with their primary focus on presenting websites that have earned trust and authority across the internet. It’s no surprise that local search fits neatly within the “safe zone” of Google’s sweep, especially in light of the fact that local businesses are deemed credible. The initial credibility of a local business is premised on two primary factors – the businesses phone number and the physical address – and is further corroborated by other web citations that brand a business by the same two factors. Google has even taken the initiative of creating “Places” pages on behalf of businesses who have established their local brand by these two primary factors. But that’s not all that Google considers when ranking businesses in their local search results.
It’s no secret that reviews are vital to promoting a product or service, and studies show that local businesses are no exception to the rule. Most of us have seen the five stars on sites such as Citysearch, Yelp, and MerchantCircle where visitors can rate and review businesses. These “reviews” also play a big role in how Google ranks your businesses “Places” page in their local search web index (i.e. which place your business is assigned). For any business owner this ranking is critical to your success and sales volume, so you should be planning on how to implement local search ranking into your business marketing plans.
If you have a local business and you have yet to take advantage of local search marketing, Business Review Boost is here to maximize your web presence on local search.